That’s the cry I’ve heard from a few people now – they claim that the cloud is taking their business away from them. In my mind that’s a load of baloney as in my mind, the SMB customer relationship with our business is all about just that… the relationship. If you continue to work with your clients and listen to their business needs and give them what they need, then you will always have a relationship with them.
Here’s an article this week announcing that Melbourne IT – one of Australia’s largest hosting providers is now ditching a beta offering they were trailing for SMB client base. What I find interesting about this is two things.
Firstly that they are giving the clients just on 30 days notice to move their stuff out of the Melbourne IT cloud… that’s going to be painful depending on what the customer has there and 30 days might not be enough. However given the clients have placed their data in the cloud, they don’t have an option but to move it – they have no power over when it happens, the provider has just said “sorry we don’t make money so we’re cutting it off”.
The second thing that I find interesting is the comment that they’ve made of “Small businesses, by contrast, were not particularly interested in provisioning their own virtual servers” What this tells me for sure is that yes indeed – SMB clients do not want to deal with the hassle of IT. This has got to be a good thing for us SMB resellers – they still need us.
Make no mistake – Cloud Computing will change how you do business with your clients – but it does not have to be all bad provided you listen to what your clients need and do something about it. Don’t be a lemming and follow blindly into the cloud – look, ask questions, and walk slowly forward – evaluate what it is your clients need and do the right thing for their business. Whilst ever you do this, you will certainly always find your business succeeding.