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Brown… Derek Brown… shaken, not stirred..

September 13, 2008 by Wayne Small 3 Comments

A little like James Bond in his demeanour, Derek Brown has worked for Microsoft for many years, with stints running the Windows Mobile team, then in 2004 the SBS team and then after that Microsoft Thailand. Derek has always had a focus on community and we here in Sydney were fortunate to have him come along to a user group meeting many moons ago now. Well – I’m happy to say that Derek is coming back to the fold. He’s bringing his unique experience in marketing to the SBSC / SMB market space and I for one am lining up to take advantage of it. Here’s an email he sent to me as way to introduce him to the community. I would encourage you to seek out this man during SMBNation and make sure to give him your card. He has some cool ideas that you will want to be a part of.

Hi I m Derek Brown, currently Business, Marketing & Operations Director for the Microsoft Thailand subsidiary. Prior to this I was Director Product Management for SBS during which I had a opportunity to meet with many of you via the SMB Summit, MVP summits, our channel advisory group, User Group tours and the like. I ve been with Microsoft for about 12 years. September 26th will be my last day at Microsoft and I m launching a new venture Pronto Marketing at the SMB Nation conference October 4 in Seattle. Pronto will have an office in Seattle managed by my son Cory who s been working with me a few months on this and an office In Bangkok, Thailand.

As the pre-launch phase of this company I ve been reaching out to the SBS community to get feedback, ideas and most importantly to learn. Part of this is via people I know, getting ready to attend SMB Nation, checking in with some User Groups and other online communities and looking at a lot of your web sites to see the state of things and at times contacting individuals via an intro in Contact Us forms. I didn t see this as a social engineering attack and perhaps naively took Contact Us on face value.

Being involved in online product and technology communities isn t something new to me I ve been doing this for over 10 years when I started with the then Windows CE MVPs. You can read a summary of this work at Pocket PC Thoughts http://www.pocketpcthoughts.com/news/show/57000/derek-brown-a-legacy-of-creative-windows-mobile-marketing.html which maybe serves as a sort of reference for me. I m always aware that having a vested commercial interest creates the potential for issues to arise. My approach has always been to be as transparent as possible and open to feedback if I step over the line. This instance would be no different and I would be interested if people think contacting companies via web contact us forms is inappropriate.

I also look forward to being an active member in the community and helping on issues of marketing and growing healthy businesses. We ve been doing a poll to better understand some of the issues the small IT services provider faces and the early results clearly point to the fact most of you are not happy with what you re doing and the results you re getting. While I do see a commercial opportunity in that fact I also think there s a tremendous opportunity to be an open resource of ideas, solutions and education. I ll be launching a blog on local online marketing next month to do just that. I look forward to be an active and contributing member of this community.

You can reach me at derek @prontomarketing.com if you have any questions or concerns. Or if you want to chat Skype or IM you can find me at derekbrn.

Thanks and it s always great to have such a warm welcome for me and my new company 🙂

Derek

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Filed Under: Blog

About The Author

Wayne has been working with Microsoft Server products in the SMB market for over 20 years. He has a passion for technology and been a Microsoft MVP for over 15 years. Read More…

Comments

  1. Derek Brown says

    September 13, 2008 at 12:15 pm

    Thanks Wayne for such a nice welcome. I am really excited to be back working in this space and looking forward to seeing old friends and making new ones at SMB Nation or online.

    There is a lot of untapped opportunity out there and it will be fun to work with all of you to unlock it.

    Derek

    Reply
  2. John Holmblad says

    September 14, 2008 at 3:53 am

    Derek,

    your own company is the one that first sggested it was a social engineering/spam attack. The MOLSB folk checked their records, did not find your name, and therefore assumed it was from one of the small group fo spammers. It would seem to make sensse that, as a Microsoft employee, you should have let the MOLSB team be aware that you were going to contact MOLSB customers in this way.

    You can give me a call this weekend if you want to learn more about how this occured. On those lists my mobile number is included.

    Best Regards

    John Holmblad

    Reply
  3. Anonymous says

    September 14, 2008 at 6:58 am

    Derek,

    I think it is ok for a seller to do outbound telemarketing by “contact us” forms as long as

    a) it is not automated,

    b)is based on some person’s informed research about the potential buyer, and

    c) as long as there are at most one or two such contact attempts fromthe seller.

    Beyond 2 such attempts I get annoyed/go negative on the company. Right now I have one such company on whom I have “gone negative”.

    Please feel free to call me. if you want to discuss this further. My company telephone number is posted on, guess whre, the ?contact us” page of the www site.

    Best Regards

    John Holmblad

    Reply

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